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About

General contractor. Marketer. AI teacher.
Gen X, still standing.

I spent 30 years building things with my hands. Then I lost it all and had to start over from zero. I rebuilt with AI, and now I teach Gen X how to do the same.

I've been fixing things since I was a kid. Pipes, drywall, wiring. Whatever broke, I figured out how to fix it. I dropped out of high school, and nobody handed me anything after that.

I spent about nine years in emergency-response hazmat. I earned my license and worked my way up to supervisor, foreman and hazmat manager. I speak Spanish, so I was the guy who could run a Spanish-speaking crew and still answer to English-speaking bosses.

Around 30, I started my own construction company. For more than twenty years I framed houses, ran electrical and plumbing, built kitchens, did whole-house remodels, and kept apartment buildings running. I taught myself almost all of it. On the side, I did card and magic tricks in bars. Doing that night after night taught me how to persuade people.

At 40, the high school dropout went to college. I carried a 4.0 the whole way, got the top grade in my computer science class, and learned to draw and paint in oil.

Then it all came apart. My two business partners died within months of each other. An injury put me in the hospital and ended my construction career for good. The company folded and the buildings got sold. I moved to Tennessee and started over from zero, with no safety net.

I couldn't swing a hammer anymore. But I've never walked off a job I didn't finish, and I wasn't about to start with my own life. So I did what I've always done: I figured it out. I learned sales. I learned marketing. And at 53, off YouTube videos, I taught myself AI.

Today I run my business with an AI crew I built myself. It has more than 170 AI workers, with foremen who check the work, set up the same way the job sites I used to run were. I build websites for local trades businesses. Every product on this site was built by a Gen Xer, with AI.

I don't sell anything I haven't personally tested. If it's on this site, I built it, used it, and it worked for me before I ever put a price on it.

Framing a house, years ago

Framing on the deck, back in the day.

Quick Facts

  • Gen X. Raised in Denver, Colorado. Now in Tennessee.
  • About 9 years in emergency-response hazmat: licensed, foreman, hazmat manager
  • 20+ years running my own construction company
  • High school dropout. Went to college at 40 and carried a 4.0.
  • Speaks English and Spanish
  • Taught myself AI at 53
  • Builds websites for local trades and service businesses
  • Runs Built Different, a free community for Gen X
On a job site with a tool belt
The construction years.
Up on an extended ladder with the welder, sparks flying
Up on the ladder with the welder.

"I help Gen X people who feel like the ground shifted under them go from stuck and starting from zero, to building a real income stream from what they already know — using AI to remove the technical wall that used to stop them."

— The whole point of Gen X Still Standing
Where This Comes From

Latchkey kids don't wait for permission.

Gen X grew up between two worlds: no internet, then all internet. Nobody handed us a manual for either one, so we figured it out. That's not a brag. It's the muscle we built. "Built Different" is that same muscle, pointed at AI.

If the ground shifted under you too (a job, an injury, a business, a body that won't do what it used to), you're who I built this for. You don't need to be a tech guy. I wasn't. You need someone who's been where you are to show you what AI can do for your business and your life, in plain English. Or to build it for you.

The Method

Learn. Apply. Build.

Everything we teach follows the same three steps, because it's the same path I used on myself.

1

Learn

Pick up the skill (AI, sales, a specific system) from someone who's already tested it.

2

Apply

Use it in your own situation right away. Not theory. The real thing, this week.

3

Build

Turn what worked into a repeatable system, a product, or an income stream of your own.

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