Mount Juliet keeps growing. New neighbors don't have a plumber, an electrician or a roofer yet. When something breaks, they grab their phone and search. They don't know your name, so they judge you by what they see in a few seconds: photos of the work, reviews, hours, a button that calls. If there's nothing to look at, they call the next company.
If you work in Mount Juliet, you probably take jobs in Hendersonville, Lebanon, La Vergne, Goodlettsville and Nashville too. Your website should say so, plainly, so the right customer doesn't have to guess whether you come to their street.